2. MISTAKE: BUYING ON PRICE POINT OR A DISCOUNT.
Comparison shopping is always a great idea, but the lowest price for a given diamond grade is often the one with the worst cut. When comparing diamonds, we recommend evaluating the 4 C's to truly understand how the price was calculated. We value educating our customers- for that reason Diamonds Direct Crabtree will share with you how dealers establish price, giving you an industry insight. This information will allow you to know which stone is the best value. Often times, prices at the retail level may vary depending on the jewelry store, our educational tools will teach you that just because a diamond is discounted, doesn't make it a good deal.
3. MISTAKE: ASSUMING A DIAMOND CAN BE BOUGHT WITHOUT PROFESSIONAL GUIDANCE.
Our goal at Diamonds Direct Crabtree is to educate our customer and provide them with the tools necessary to make the best buying decision. This, topped with our superior selection will help you make a wise choice. The right expertise is crucial to making this choice, it is very difficult for the uneducated consumer to analyze a diamond as carefully as a trained gemologist; therefore your selection should be made from a reputable store who can provide this knowledge and guidance for you.
4. MISTAKE: MAKING A DECISION WITHOUT HAVING THE RIGHT SELECTION TO CHOOSE FROM.
Our vast selection makes it easy to compare many diamonds of different qualities without the hassle of going from store to store to compare. Diamonds Direct Crabtree offers our customers the opportunity to shop with a true diamond importer, removing the middle man. Why let a seller convince you to buy what he has from a limited selection when Diamonds Direct Crabtree allows you to purchase your diamond from one of the largest collections of loose and mounted diamonds in the southeast!
5. MISTAKE: BUYING A DIAMOND ON THE INTERNET.
Finding a company who sell diamonds on the internet is a simple task. You may think that these companies can sell you a diamond for less money than a traditional “brick and mortar” jewelry store, but the reality is that rarely happens. In this industry, each web site competes with the one another on price. Due to this competition, many of the finest stones are often not available. Another shocking fact is that internet companies do not even stock diamonds; they gather readily available diamond databases from other companies and post these offerings on their site. In other words, they neither own nor have ever seen the diamonds that they are offering to you! In most cases, the diamond won't be even available when you give them a deposit.
Additionally many consumers like to analyze the depth and table percentages of a diamond they have never seen before to make comparisons on quality. However, not even an expert can tell if a diamond is well cut by looking only at the numbers. No two diamonds, even with identical "numbers", handle light or "perform" the same. In other words, you have to look at the diamond with a trained professional by your side to properly evaluate each diamond. Then there is the next mistake…..
6. MISTAKE: NOT GETTING THE GUARANTEES AND CUSTOMER SERVICE YOU DESERVE.
Diamonds Direct Crabtree has the best guarantees, warranties and service in the industry. We offer:
¨ FREE 14 karat yellow gold or white gold presentation mounting for your diamond.
¨ FREE lifetime ring sizing.
¨ FREE insurance appraisals.
¨ FREE maintenance inspections.
¨ FREE cleaning and polishing.
¨ Lifetime upgrade policy without the limitations imposed by other jewelers.
¨ A full 30 day money back guarantee.
¨ 90 day price protection.
When you add it up, Diamonds Direct Crabtree equals your best value.
7. MISTAKE: ASSUMING THAT A DIAMOND HAVING A LABORATORY REPORT IS AUTOMATICALLY A GOOD DIAMOND.
Just because the diamond has a report or “certification” does not prove it's quality or performance. You still need a trained adviser to help you evaluate all of the diamonds characteristics. In life no one is perfect, labs can (and occasionally do) make errors when evaluating diamonds. Why take chances buying a diamond without a trained professional at your side? Couple our professional sales staff with our superior selection and you're sure to find the perfect diamond.
8. MISTAKE: AN APPRAISAL IS NOT A GRADING REPORT.
Many consumers make the mistake of assuming that an appraisal is an unbiased report of a diamonds quality. A diamond quality report can only be issued from an accredited gemological laboratory such as GIA (Gemological Institute of America), EGL (European Gemological Laboratory), or the AGS (American Gem Society). These reports provide an independent, unbiased analysis of a diamonds characteristics and do not place a value on a diamond.
An appraisal is typically used for establishing a replacement value on an item of jewelry for insurance purposes. These are created by the seller of the item and reflect the opinion of the seller.
The most important distinction between the two is, when considering an appraisal, you are relying only on the word of the seller when purchasing a diamond without the independent grading report.
9. MISTAKE: NOT HAVING THE BENEFIT OF RISK FREE SHOPPING.
Diamonds Direct Crabtree makes purchasing the perfect diamond as stress free as possible. Our professional sales staff are non commissioned so you don't feel the pressure that comes with a traditionally trained sales team. Our wide collection of loose and mounted diamonds combined with our assortment of the most sought-after designer looks, makes shopping easy! No more looking at endless pictures and web pages for a particular style. In addition, you have a 30 Day Money Back Guarantee and 90 Day Price Protection, so stop looking and experience how Diamonds Direct Crabtree is redefining value.
10. HUGE MISTAKE: NOT BUYING YOUR DIAMOND FROM DIAMONDS DIRECT Crabtree!
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