The Four C's
The finest white diamond carries a "D" color grade and the scale continues through the letter "Z" When comparing different color grades within a close range, most people will be unable to see a difference in color, although there can be a significant difference in price. However good color means no color.
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A Diamond’s Best Kept Secret: The Fifth “C” – Certification
How can I be confident with my diamond purchase?
Every diamond is unique and the only way for you to be absolutely sure of the quality of your diamond is to make sure your diamond comes with a certification. A certification is an independent objective quality report issued by an outside laboratory and includes the exact measurements and proportions of your diamond as well as the color, clarity and carat weight. Each certification has its own number, the date which it was analyzed and a plotting of the diamond which shows the inclusions in the diamonds. The two leading labs in the world that offer these unbiased certifications are the E.G.L. (European Gemological Laboratory) and the G.I.A. (Gemological Institute of America).
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Our Five Step Method Leading to a Diamond of Remarkable Quality
As soon as our experienced staff returns from a buying trip, they review each rough diamond individually and decide a plan of action that will maximize its magnificence. Thus the polishing process begins. It is during this process that the shape and size of each diamond is determined. First, "windows" are polished on the girdles of the rough crystals in order to locate any flaws, stones or knots. Then the designer marks the stone to indicate where it should be cut.
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The 10 Biggest Diamond Buying Mistakes
MISTAKE #1: ASSUMPTIONS ON DIAMOND QUALITIES. Making the assumption that all diamonds of the same color and clarity are equal is a common misconception. How a diamond is cut determines the beauty and brilliance of a diamond. Just because the diamond possesses a high color and clarity grade it won’t guarantee beauty. Poor cutting can render the diamond lifeless and dull. Careful selection and comparisons are necessary to help you to select the perfect diamond for you.
That’s where our associates can educate you to the differences and help balance out the proportions, color, clarity, and size with budgetary considerations. Remember that cutting alone can make a difference by as much as a 50% in price for a specific color and clarity grade.
Read more about the 9 other biggest diamond buying mistakes
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