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During the summer I had the opportunity to make a purchase in your store. I was extremely pleased to encounter such a friendly and helpful staff. Not only was (my diamond expert) courteous, effecient, very pleasant, but he was downright funny.I wish that everywhere I shopped people would be as knowlegable and easy to work with as he was. He is definitely a people person and was meant to sell jewelry. It was just fun to watch him in action.He made me feel very confident about my purchase and I am extremely pleased with my rings.I have told all my friends about your store and I can assure you I will definetly put Diamonds Direct at the top of my list when it comes to making another purchase of jewely. Many thanks to your store and for (your diamond expert) making me feel like I was spending a million dollars.
- Edna Winstead
My ten year anniversary was quickly approaching and I had an idea of what I wanted, but needed assistance in locating a quality three-stone diamond ring. A friend told me about Diamonds Direct, so my wife and I decided to pay them a visit. Upon entering the store, I was warmly greeted by a gentlemen, who took an immediate interest in our needs and quickly showed us several ideal rings, one of which was perfect. Even though several other customers were waiting to be helped by (our sales associate), he took all the time we needed in order to help us narrow down our choices. I quickly realized that (our sales associate) was not only was an expert in his field, but was a warm, sincere person...not like the usual "make the sale and move to the next customer" salesman you typically see in a jewelry store. While taking a break from looking at rings, a newly engaged couple sat beside us and began looking at rings. (He) assisted them, and during their time together, I overheard (him) guiding the couple into buying only what they could afford, not trying to "sell up" and influence the young couple to buy something they couldn't afford. I've researched three-stone rings for several months and taking into account diamond quality and price, (the) company can't be beaten, even by the Internet stores (bluenile.com, diamonds.com, etc.). I plan to visit (him) again for my 20 year anniversary and recommend you visit him as well for all of your diamond needs! By the way, last week I took the ring I purchased to an outside gemologist and it appraised at twice the sales price!
-Ronnie and Erin B.
My wife Carol and I would encourage all who are seeking jewelry to go to Diamonds Direct as your first choice. The care taken to get us a diamond ring, fix a wedding band and add a stone to my class ring undercut all local merchants and provided exceptional customer care.One example was our very experienced sales representative who stayed late past closing so I could get the ring for my wife before Valentine's Day.The ring is so beautiful and fits our style and exceeds our expectations. This alone, along with the price will make us return customers. We can honestly say that the care taken to please us and get what we needed was beyond our expectations.The team at Diamonds Direct Crabtree will always be the place we go for fine jewelry.We thank them for making this purchase a wonderful experience…We got a beautiful ring and saved money. We are fans! Thank you (to) all the team at Diamonds Direct.
-Captain Bruce and Carol Cavey, USN, ret
"I just wanted to thank you for making our diamond purchase such a great experience.When we decided to take my engagement diamond and turn it into a 3 stone ring we had no idea where to turn.I kept hearing the ad for Diamonds Direct on the radio so we decided to check it out.We haven't stopped singing your praises since then.There was no pressure, no condescending tone, nothing negative…In today's world, people don't mind taking the time to let you know when they're unhappy with a product or service.I think it's just as important to take a minute to let someone know when they're doing a great job and offering a great product and service."
-Michelle Parson
"Our experience at Diamonds Direct at Crabtree was second to none. We had been looking for an engagement ring for months up and down the East Coast without success. We either didn't like the selection or found the service to be less than desirable…From the moment we saw the selection and quality of diamonds we knew we had found what we had been so desperately trying to find. (They) made us feel like the most important clients she has ever had. (Their) expertise and attention to detail was truly unique. I would, without reservations, recommend (them) for the purchase of your most precious ring. I guess good things do come to those who wait. We found our perfect diamond engagement ring at Diamonds Direct Crabtree…"
-Kurtis & Ainsley
"I'd certainly done my research before going in, and had a pretty stiff "list of demands" for the gang at Diamonds Direct Crabtree. They more than exceeded my expectations, and in the end, I ended up with a much better diamond at a price that I couldn't resist. My fiance's friends are all jealous - I just point their boyfriends to Diamonds Direct. Thanks guys!"
-Andy
"Initially, I was caught in the typical turmoil around the Holiday Season looking to find a quality piece of jewelry, at a comparable price, but still somehow be able to walk away feeling like "No one else in our circle has this". Naive at the time to diamond color and characteristics, I ventured into Diamonds Direct Crabtree. Aesthetically, the showroom was a breath taking display of the business's lineage, security measures confirmed the authenticity of the pieces being showcased, and the attitude everyone had about servicing me as a customer was above and beyond. I can easily validate Diamonds Direct as "The Creme De'La Creme of Diamond Boutiques" in North Carolina hands down. I was treated like I mattered enough to follow up with, as they did indeed. I found a setting that was remarkable. This treatment alone sold me on the store for future purchases because (they) never dismissed my business nor treated me as a spectator. Heck, I even brought my mother by to see the ring I was paying towards and we wound up having a ball playing dress up, if you will, before we left. That was unexpected on our behalf and unselfish of Diamonds Direct, mother will always remember that day without having an actual purchase, who else would care to be that personable? I wasn't purchasing the biggest ring in the showcase so why'd it matter to them? Because they are real people, with real feelings, and carry REAL diamonds, of a quality un-rivaled. That's why I made my investment....you guys gave me the courage to stay in the store, not be intimidated, pick a piece and see how we could work together. I truly love you guys and we are to be happily married next March of 2010. God Bless You Guys and I will always be an Ambassador for Diamonds Direct Crabtree."
-Brice & Nakia McLean
"I think that everyone should experience the way that Diamonds Direct takes care of their customers. Whether you are there just to see the store and oogle at the amazing jewelry or purchasing an important piece the customer service never differentiates! I was amazed at how generous (they were) with (their) time while a girlfriend and I just looked around knowing that we were not going to make a purchase. (They) made the experience fun and exciting none the less. I was so impressed I sent other friends and family in and they were equally impressed and amazed at the quality and selection available for every budget. It truly is the best way to look for diamonds! Thank you for the exceptional service."
-Kasey Wright
"My experience at Diamonds Direct was terrific. I heard about the new store opening near Crabtree Mall from a friend so I had to come in and see for myself. I went in without any intention of making a purchase only to look around but then I met (a sales consultant). He offered me something to drink and to clean my rings…Then I saw it. The most beautiful pave diamond ring I had ever seen so I asked him if I could see it. He spent at least about an hour with me not only showing me different rings but explaining the background and history of the company. Not at any time did I feel pressure to make a purchase so I did not. Then days later after thinking about it I decided I really wanted that ring. I called to say I was coming in. He put the ring on hold…I had to have the ring sized so they did it for me right on the spot. The jeweler, who sized the ring, came out more than once to check the sizing. He was so nice and friendly. Again, just another compliment to the store. I was so impressed with my experience that I told two girlfriends about the store and the service that I received. One couple went in and were looking for diamond earrings. They bought them and even had her diamond engagement ring set in a new mounting. After leaving the store they commented that they had wished that the store was open when they bought their engagement ring. They know they overpaid at the jewelry store where they originally bought it. Then another friend went… she and her fiancé' are beginning to look at engagement rings. A sales consultant spent about 1 1/2 hours with her and took down what she liked so now there is a record of her choice when her fiancé' comes back in to make the purchase. She told me when they are ready to buy that they will definitely come back to Diamonds Direct. She was very impressed with the service, selection and price. I recently went back in and bought a diamond cross necklace. I love it and always enjoy going into the store. They now know me by name. From now on this is my store for fine jewelry. They are trustworthy, have great prices and most of all excellent service."
-Kelsey Wilson
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